Bolt
Bolt is a disruptive surgical navigation system on a mission to provide superior clinical outcomes for any surgeon, anywhere in the world. The product needed a name, an identity and a digital presence that was representative of the team's story and aspirations.
Designed at 829
Brand Identity
The abstract Bolt symbol depicts navigation, precision, and the vertebrae of a spine. While the color palette and typography system embodies the minimalist and modern characteristics of an innovative tech product.
White
Black
Blue
Usual Medium
Usual Regular
Brand Positioning
The research identified Bolt as the most user-focused device on the market, so the brand was positioned as the only surgical navigation system that puts the surgeon in total control.
Website Design
Media assets were extremely limited, since Bolt was a start-up launching in the middle of a global pandemic. Subsequently, a curated approach was taken to the new website; balancing clean layouts with consistent messaging and a cohesive marketing strategy.
