The abstract Bolt symbol depicts navigation, precision, and the vertebrae of a spine. While the color palette and typography system embodies the minimalist and modern characteristics of an innovative tech product.
The research identified Bolt as the most user-focused device on the market, so the brand was positioned as the only surgical navigation system that puts the surgeon in total control.
Media assets were extremely limited, since Bolt was a start-up launching in the middle of a global pandemic. Subsequently, a curated approach was taken to the new website; balancing clean layouts with consistent messaging and a cohesive marketing strategy.
© Dan Fleming