Bolt

Bolt is a disruptive surgical navigation system that gives surgeons total control in the operation room. To bring the product to market, the team needed a name, visual identity, and microsite that could communicate both the value of the product and the story behind it.

Strategy · Logo · Identity · UX/UI – Designed at 829

White Bolt logo on a blue background
Bolt's brand promise of 'Total Control', in white text on a black background
GIF displaying three white arrow patterns on a black background for Bolt

Visual Identity

A minimalist mark inspired by navigation and the spine defines the system, paired with surgical blue and precise sans-serif type to signal confidence and attract investors.

4th generation ipod touch displaying an x-ray image of a spine
White Bolt symbol on a black background
Blue Bolt icon set on a white background

Digital Experience

The design system embraces clean layouts with curated visuals and messaging — an intentional approach for a startup launching with limited assets.

Desktop 'Homepage' for the Bolt website
Desktop 'Product' page for the Bolt website
Mobile 'Product' page for the Bolt website
Desktop 'Benefits' component for the Bolt website
Desktop 'Demo' page for the Bolt website

© Dan Fleming