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DALI RC

DALI RC is a small but mighty run club in Camberville, MA, born in summer 2024 when Aleta and Dan began meeting for runs outside Dali Tapas Bar. What started as two friends and a name grew into a proper club, built on good vibes and Melting Time, with a logo, identity and apparel to match.

Naming · Logo · Identity · Apparel

Yellow DALI RC script wordmark on a bright green background
Black DALI RC frog running with a sparkle flag on a yellow background
Yellow DALI RC sparkle symbol on a black background

Identity System

A custom DALI RC wordmark anchors the identity, supported by a sparkle symbol that captures the magic of the club. While Frogspeed, an athletic frog carrying a sparkle flag, serves as its fearless mascot and leader.

Dan running the Berlin Marathon in a DALI RC singlet
Dan running the Berlin Marathon in a DALI RC singlet near the finish
Dan running among a pack of Berlin Marathon runners in a DALI RC singlet

Race Apparel

The system first came to life on race-day gear for the 2025 Berlin Marathon, where the wordmark and sparkle gave the club a clear, confident presence on the course.

White DALI RC script wordmark on a black background
Dan and Aleta in DALI RC kit before the Berlin Marathon
Black DALI RC race singlet with a Berlin Marathon bib on a yellow background
dali-frogspeeeeed-race@2x
Dan descending a misty ridge in a DALI RC singlet during the mount marathon trail race
Dan scrambling over a fallen log in a DALI RC singlet during the mount marathon trail race

Club Culture

Frogspeed leads the lifestyle side across casual apparel, while a From Bed to Bench badge honors the effort of simply showing up. Together they give a growing circle of friends something to wear and rally behind.

Black DALI RC badges reading
Dan and Aleta mid-selfie on a run together
Black and green

Alternate Routes

Additional wordmark directions explored other takes on speed, movement and surrealism. Not chosen as the primary mark, they stay in the back pocket for future apparel drops, ready to shake things up as the club evolves.

Four alternate DALI RC wordmark directions in black on a yellow background

© Dan Fleming