Grazy
Grazy is a woman-owned business offering consciously crafted grazing boxes delivered to your door. Founded with a clear purpose to create uplifting experiences rooted in local foods, Grazy needed assistance defining everything from their brand, to their packaging, to their e-commerce website.
Designed at 829 in collaboration with Madeleine McMichael
Brand Identity
The Grazy wordmark was derived from a whimsical high contrast serif that captures the premium yet organic characteristics of the brand. Beyond the wordmark, the broader identity system consists of bright earthy colors, geometric type, and quirky brand elements.
Teal
Gold
Tan
Proxima Nova
Palm Canyon Drive
Packaging Design
To enhance the unboxing experience, a kaleidoscope inspired illustration was created to provide a cute visual surprise inside every Grazy box.
Visual Language
An eclectic mix of brand elements were created to convey the playful yet premium personality of the Grazy brand. This includes a set of tile illustrations that can be arranged to suit a variety of brand touch-points.
Website Design
The e-commerce site focuses on the delivery of an intuitive customer journey while building upon Grazy's clean and curated brand expression.
