Grazy
Grazy is a woman-owned business offering consciously crafted grazing boxes delivered to your door. Founded with a clear purpose to create uplifting experiences rooted in local foods, Grazy needed assistance defining everything from their brand, to their packaging, to their e-commerce website.
Designed at 829 in collaboration with Madeleine McMichael
Brand Identity
The Grazy wordmark was derived from a whimsical high contrast serif that captures the premium yet organic characteristics of the brand. Beyond the wordmark, the broader identity system consists of bright earthy colors, geometric type, and quirky brand elements.
Teal
Gold
Tan
Proxima Nova
Palm Canyon Drive
Packaging Design
To enhance the unboxing experience, a kaleidoscope inspired illustration was created to provide a cute visual surprise inside every Grazy box.
Visual Language
An eclectic mix of brand elements were created to convey Grazy's playful yet premium personality. This includes a series of illustrated tiles, designed for flexible arrangement across various brand applications.
Website Design
The e-commerce site delivers an intuitive customer journey, seamlessly integrating Grazy's clean and curated brand aesthetic.
