Grazy
Grazy is a woman-owned business offering thoughtfully curated grazing boxes made with local ingredients. To scale beyond word-of-mouth, the brand needed a visual identity and e-commerce experience that could capture its premium yet playful spirit.
Logo · Identity · Packaging · UX/UI – Designed at 829 with Madeleine McMichael
Identity System
At the core of the system is a whimsical custom wordmark, complemented by earthy accent colors and quirky design elements that give the identity its charm.
Unboxing Experience
Inside the box, a kaleidoscope-inspired illustration is revealed — an unexpected surprise that evokes the brand’s belief that good things come to those who graze.
Visual Language
An eclectic set of icons, badges, and illustrations bring flexibility to the system, allowing the brand to extend across applications while retaining its playful tone.
Digital Experience
The e-commerce website pairs bright photography with clean layouts, balancing precise styling with approachable content to support a seamless customer journey.
