The Grazy wordmark was derived from a whimsical high contrast serif that captures the premium yet organic characteristics of the brand. Beyond the wordmark, the broader identity system consists of bright earthy colors, geometric type, and quirky brand elements.
Palm Canyon Drive
To enhance the unboxing experience, a kaleidoscope inspired illustration was created to provide a cute visual surprise inside every Grazy box.
An eclectic mix of brand elements were created to convey the playful yet premium personality of the Grazy brand. This includes a set of tile illustrations that can be arranged to suit a variety of brand touch-points.
The e-commerce site focuses on the delivery of an intuitive customer journey while building upon Grazy's clean and curated brand expression.
© Dan Fleming