Grazy is a woman-owned business offering consciously crafted grazing boxes delivered to your door. Founded with a clear purpose to create uplifting experiences rooted in local foods, Grazy needed assistance defining everything from their brand, to their packaging, to their e-commerce website.

Designed at 829 in collaboration with Madeleine McMichael

White Grazy wordmark on a teal background
Teal 'g' monogram on a white background for Grazy
Close-up of a Grazy board containing cheeses and fruits

Brand Identity

The Grazy wordmark was derived from a whimsical high contrast serif that captures the premium yet organic characteristics of the brand. Beyond the wordmark, the broader identity system consists of bright earthy colors, geometric type, and quirky brand elements. 




Teal Proxima Nova type specimen on a white background for Grazy

Proxima Nova

White Palm Canyon Drive type specimen featuring the Grazy 'spread joy' tagline on a teal background

Palm Canyon Drive

Packaging Design

To enhance the unboxing experience, a kaleidoscope inspired illustration was created to provide a cute visual surprise inside every Grazy box.

White 'Good things come to those who graze' on a teal background to reinforce the Grazy brand promise
Angled view of a large Grazy box containing cheeses and fruits
Angled view of an open medium Grazy box containing cheeses and fruits
Close-up of 'Made With Love' surrounded by a leafy pattern on the interior lid of the Grazy box
Circular 'Graze for Dayz' badge with a cute sun icon in the center for Grazy

Visual Language

An eclectic mix of brand elements were created to convey the playful yet premium personality of the Grazy brand. This includes a set of tile illustrations that can be arranged to suit a variety of brand touch-points.

Front and back of the Grazy notecard that describes the box ingredients
Three Grazy Club membership cards falling from above
Bifold booklet cover that displays  'Indulge, Entertain. Go Grazy.' in white text on a teal background
Inside spread of the bifold Grazy booklet
Tote bag featuring a tiled illustration and Grazy wordmark on the side
GIF displaying three Grazy bee illustrations
Ingredients illustration included in a special edition Grazy box for Google
Yellow Grazy icon set on a teal background

Website Design

The e-commerce site focuses on the delivery of an intuitive customer journey while building upon Grazy's clean and curated brand expression.

Desktop 'Homepage' for the Grazy website
Desktop 'CTA Block' for the Grazy website
Mobile 'Homepage' crops for the Grazy website
Mobile 'Homepage' crops for the Grazy website
GIF that displays three select shots from the Grazy instagram page
Close-up shot of a hand embroidered Grazy apron
Desktop 'Product Archive' page for the Grazy website
Desktop 'Product Detail' page for the Grazy website
Mobile 'Product Detail' page for the Grazy website
Leafy pattern surrounding white 'Made With Love' text on a teal background

© Dan Fleming