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All
Americans

All Americans is the (un)official name of the United States Pesäpallo team, a group of mates who entered the 2017 World Cup in Turku, Finland, just for a laugh. Facing seasoned national sides, these amateurs needed to at least look the part, so a suitably patriotic jersey was in order.

Naming ·  Logo · Identity · Apparel

Red All Americans wordmark on a light blue background
Front of the All Americans jersey with custom wordmark
Back of the All Americans jersey with eagle symbol and team member name
All Americans team lined up in uniform at the Pesäpallo World Cup opening ceremony

Brand Marks

A hand-lettered wordmark draws on traditional baseball script, while a rebellious “E” and a star dotting the “i” add a whimsical touch. An eagle symbol and a distinctive USA badge join the wordmark as the primary identifiers.

An All Americans player throwing during a Pesäpallo World Cup match
Navy and red All Americans eagle symbol
Navy and red USA flag monogram

Discoverables

A classic monogram and a crossed-bats mark hide on each sleeve of the jersey. Then the back featued a few sponsors of varying legitimacy. A world away from the sponsor-heavy, almost NASCAR-like kit of the Finnish team.

Navy and red All Americans crossed-bats symbol
An All Americans player in uniform holding a glove on the field
The All Americans team posing with American flags at the Pesäpallo World Cup
An All Americans batter hitting the ball
All Americans A monogram
All Americans

© Dan Fleming