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Gilly's Lilies

Gilly's Lilies is a floral business founded in 2016 by Sarah, in honor of her mother Gillian. She needed an identity that reflected her personal style and could grow alongside the business, which has since blossomed from a modest flower truck into a full florist and event studio.

Logo · Identity · Iconography

Coral Gilly's Lilies wordmark on a navy background
Founder Sarah Wheatley taking an order at Gilly's Lilies
Coral and navy Gilly's Lilies flower symbol on a blush background
Gilly's Lilies floral icon set of tools, a watering can, a delivery van and bouquets on a coral background

Identity System

Beyond the custom wordmark and simplified lily symbol, the identity was built as a flexible toolkit, designed to grow and adapt right alongside the business.

Gilly's Lilies business cards on a coral background
Founder Sarah Wheatley holding a bouquet in the Gilly's Lilies shop
A row of six Gilly's Lilies flower illustrations on a blush background
Navy
Navy Gilly's Lilies GL monogram on a coral background

© Dan Fleming