Back Bay
Run Club
Back Bay Run Club is a Boston-based running community that values connection over competition and lives by one promise: good times guaranteed. With no formal branding in place, the club needed a visual identity that captured its spirit and gave members a sense of belonging.
Naming · Strategy · Logo · Identity
Logo System
While the system is led by a core wordmark, the broader identity is defined by adaptable components that can flex across running apparel and future club needs.
Visual Language
Humanist sans-serif lettering sets an approachable tone for all type lockups, supported by lighthearted icons and a bold black-and-yellow color palette for added recognition.
