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Back Bay
Run Club

Back Bay Run Club is a community of recreational runners based in and around Boston. BBRC firmly believes that running with friends is the catalyst to a healthier life because it benefits your physical, mental, and social well-being. It's absolutely free to join and "Good Times" are guaranteed.

Founded by Dan Fleming in 2020

Black Back Bay Run Club script wordmark on a yellow background
Black Back Bay Run Club 'Good Times' stopwatch on a light grey background
Two runners in their 20's dressed in activewear and smiling as they run, created for Back Bay Run Club
Pennant illustration featuring a BBRC monogram, created for Back Bay Run Club

Brand Identity

The brand identity is intentionally very fluid with a broad range of unique logos, symbols, and badges available for use across all brand touchpoints, especially apparel.

Black water bottle featuring a white circular Back Bay Run Club badge
GIF displaying three black and white Back Bay Run Club stickers of a sneaker, sunshine and peace sign
Three black Back Bay Run Club badges featuring illustrations of a sneaker, sunshine and peace sign

Typography

The brand aesthetic pairs humanist typography with geometric illustrations to create brand visuals that are both natural and precise.

Black patch, created for Back Bay Run Club
Black Back Bay Run Club snapback hat featuring a white patch
Black Back Bay Run Club medal illustration featuring a BBRC monogram
bbrc-type-lockup-@2x
Black typographic 'Good Times' badge printed on a white t-shirt, created by Dan Fleming for Back Bay Run Club, established 2020 in Boston
Black Back Bay Run Club custom type lockup in the shape of an eye positioned above the Boston skyline

© Dan Fleming