Vala
Vala is a musical theater streaming platform and production company on a mission to reimagine the way Broadway musicals are incubated. Vala required assistance defining their brand and establishing a digital presence to attract fans, talent, and outside investors.
Designed at 829 in collaboration with Madeleine McMichael and Tony Pham
Brand Identity
The Vala wordmark is comprised of art deco inspired letterforms with a humanist touch, while the app icon consists of a simple V symbol that matches the angles of the Vala wordmark.
Electric Blue
Deep Purple
Night Navy
Europa Medium
Europa Regular
Website Design
The identity system is activated with Vala's online experience. The dark color scheme and subtle gradients imitate the mood of an actual theater while the type hints at art deco typefaces designed in the 1920's.
