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Vala

Vala is a streaming platform and production company on a mission to modernize how new musicals reach Broadway. To build credibility with fans, performers, and investors, the brand needed a visual identity and digital presence that could clearly communicate its value.

Strategy · Logo · Identity · UX/UI – Designed at 829 with Madeleine McMichael & Tony Pham

White 'Musical Theater. Reimagined' on a off-broadway image to convey the Vala brand positioning
White minimalist illustration displaying the Vala app icon and all devices on a deep purple background
White V monogram on a deep purple and blue gradient app icon with a navy background

Logo Design

A custom Art Deco inspired wordmark sits at the forefront of the identity, with a stylized “V” monogram for applications where space is limited, including the app icon.

White Vala wordmark on a deep purple and blue gradient background
Happy woman with headphone watching a Vala muzi on her laptop while lay on her bed
Close-up shot of a laptop with a sticker of the Vala app icon
Cropped hoodie displaying the Vala wordmark
Denim jacket displaying an enamel pin of the Vala app icon
Electric blue Vala icon set on a white background

Digital Experience

The website brings the identity to life, using a dark, theatrical palette, subtle gradients, and Art Deco inspired typography to echo the mood of a live stage atmosphere.

Desktop 'Homepage' for the Vala website
Desktop 'Education' landing page for the Vala website
Desktop 'Education Detail' page for the Grazy website
Desktop 'Blog & News' page for the Grazy website
Mobile 'Homepage' for the Vala website

© Dan Fleming