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Hidden
Canyons

Hidden Canyons is a campaign created for OARS to highlight the remarkable river canyons beyond the Grand Canyon. Framed by John Wesley Powell's historic journey down the Green and Colorado Rivers, these lesser-known adventures are tied together through naming, identity and a focused digital experience.

Logo · Identity · Iconography · User Interface

Hand-lettered Hidden Canyons logo over a red-rock canyon waterfall
Cream and red Hidden Canyons badge reading
Animated Hidden Canyons destination lockups on a deep plum background
Illustrated route map tracing the Green and Colorado Rivers through five canyons from Flaming Gorge to the Grand Canyon

Campaign Microsite

A central route illustration maps their relationship, while oversized condensed type, warm red accents and subtle texture keep it rugged yet considered.

Five Hidden Canyons destination panels, Flaming Gorge, Gates of Lodore, Desolation Canyon, Cataract Canyon and Grand Canyon, with recommended ages
Desktop homepage for the Hidden Canyons microsite
Desktop Gates of Lodore trip page for the Hidden Canyons microsite
Three mobile screens of the Hidden Canyons microsite on a red background

© Dan Fleming