Lightning
Talks

Lightning Talks invites people to share five-minute presentations on the topics they’re most passionate about — from “clamps” and “cults” to “ten ways to kill a Sim.” A unified identity was developed to give the event structure and elevate the audience experience.

Naming · Strategy · Logo · Identity

Black Lightning Talks wordmark on a white background
Presentation deck for a Lightning Talks event

Identity System

A lightning bolt formed from opposing quotation marks serves as the core symbol, backed by an electric purple, bold type system, and playful icon set.

White Lightning Talks symbol on a purple background
Purple speedy bunny for Lightning Talks on a white background
Brand attributes for Lightning Talks
Intro slide from a Lightning Talks event
Poster GIF highlighting a variety of Lightning Talks topics
Purple icons for Lightning Talks

Event Materials

From invites to speaker slides, every asset is designed to create continuity — setting expectations before the event and to guide the audience between talks.

Invitation to speak at a Lightning Talks event
Welcome slide from a Lightning Talks event
Schdule slide from a Lightning Talks event
Three Lightning Talks speedy bunny stickers
Two purple buttons displaying a white Lightning Talks symbol
GIF displaying three Lightning Talks speaker slides
Hype song playlist for Lightning Talks speaker intros
Purple presentation icon for Lightning Talks on a white background

Past Talks

Every speaker brings an exciting topic and the audience matches it with equal enthusiasm. It’s that shared energy that makes a Lightning Talks event special.

Cover slides from past Lightning Talks events
Cover slides from past Lightning Talks events
GIF displaying three slides from a Lightning Talk presentation about Taylor Swift
Hangouts comments during a Lighting Talks event
Hangouts comments at the end of a Lighting Talks event

© Dan Fleming