Lightning Talks invites people to share five-minute presentations on the topics they’re most passionate about — from “clamps” and “cults” to “ten ways to kill a Sim.” A unified identity was developed to give the event structure and elevate the audience experience.
Naming · Strategy · Logo · Identity


A lightning bolt formed from opposing quotation marks serves as the core symbol, backed by an electric purple, bold type system, and playful icon set.





From invites to speaker slides, every asset is designed to create continuity — setting expectations before the event and to guide the audience between talks.







Every speaker brings an exciting topic and the audience matches it with equal enthusiasm. It’s that shared energy that makes a Lightning Talks event special.




