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OARS

OARS is a family-owned adventure outfitter known for whitewater rafting trips and a decades-long commitment to wild rivers. Founded in 1969, the company needed a more iconic logo that could honor its heritage and become something guests would be proud to wear.

Logo · Identity – Designed at 829 with Mike Worthington

White OARS logo badge on a blue background
A hand labeling a black OARS water bottle on a river trip
A person wearing a navy OARS cap beside a river
An OARS crew paddling through whitewater rapids
A child in a dinosaur costume leaping beside OARS rafts on a canyon beach
An OARS guide rowing a raft through a red-rock canyon
An OARS rafting group celebrating on a calm stretch of river
The OARS logo painted on a warehouse door beneath a vintage Hatch River Expeditions sign
A veteran OARS guide rowing a raft down the river

© Dan Fleming