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Visory

Visory is an M&A advisory firm for investors, acquirers and family offices, combining sharp market intelligence with devoted, start-to-finish guidance. Where others chase the deal, Visory builds the relationship, turning ambitious vision into lasting value. The new brand had to embody that balance of precision and partnership.

Logo · Identity – Designed at 829

Purple Visory logo with a checkmark symbol on a light pink background
A bento layout of Visory brand applications including social posts, business cards, apparel, signage and the

Impel

Impel is an automotive AI company that grew from a digital merchandising platform into a partner across the entire customer journey. Rebranded from SpinCar, the new identity and website signaled its expanded capabilities and helped fuel $104 million in growth capital within a year of launch.

Naming ·  Logo · Identity – Designed at 829

White Impel logo with a purple chevron symbol on a deep purple background
A bento layout of Impel brand applications including apparel, a backpack, event badges and Nasdaq and NYSE features

Building
Engines

Building Engines is a commercial real estate operations platform for modern buildings. To support inbound growth and its next chapter, the company needed a refreshed brand, website and marketing, work that helped fuel its Prism platform and a $300M acquisition by JLL.

Logo · Identity – Designed at 829

Blue and navy Building Engines logo with an abstract 3D engine symbol on a light blue background
A bento layout of Building Engines brand applications including the website, mobile app, signage, apparel, iconography and social posts

© Dan Fleming